Advertising Promotion Books

Pick Me : Breaking Into Advertising and Staying There

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Tags: gauntlet how-to technical business advertising

Average Rating

        Pick Me : Breaking Into Advertising and Staying ThereAdvertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you’re a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you’re in and the pressure is on.

Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:

• Is advertising right for me?
• How do I build a killer portfolio?
• How do I get an interview with the elusive creative director?
• Should I accept an unpaid internship?
• How do I find the right partner?
• How do I beat creative block?
• How do I avoid burnout?

Plus, fourteen industry superstars share their insights and explain how they broke into the business. You’ll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés this is advertising as it really is. If you’re hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

• amazon.com Sales Rank: #30822 in Book
• ABIS_BOOK

Special Offer Promotion
Save $10.00 when you spend $50.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout.
Special Limited Time Offer from Bill Me Later! 
Enter promo code BMLSAVES at checkout to get $10 off your $50 Amazon.com purchase when you pay using Bill Me Later.

Bill Me Later is the quick and easy way to shop without your credit card.  Using Bill Me Later is easy as 1-2-3…

1.    Add items to your shopping cart.
2.    Select Bill Me Later at checkout.
3.    Answer 2 quick questions & accept the terms.

It’s that easy!  You’ll receive a bill in the mail after you’re approved.  Pay in full or over time* - the choice is yours.

Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence.  Bill Me Later is provided by Bill Me Later, Inc. and its lender.
*Finance charges apply if paid over time.

To receive the Bill Me Later® $10 off $50 discount:
1.    Write down promo code BMLSAVES.
2.    Add $50 worth of products sold direct from Amazon.com to your shopping cart. 
3.    Select Bill Me Later as your payment method. If you have 1-Click turned on, go through standard checkout (do not click the 1-Click button). 
4.    At checkout, enter the promotional code and click the “Apply” button.  The savings will be deducted from your order total.

Avoid Common Mistakes:

• Make sure you have selected Bill Me Later as your payment method.  If you already have a saved payment method, you will need to change your payment method to Bill Me Later on the order review page or payment page.

• Make sure you have entered the correct promo code, BMLSAVES.

• Make sure you have added at least $50 worth of items sold by Amazon.com to your cart. This offer is not valid for items sold by third parties on Amazon.com 

Promotion Terms and Conditions:

• Limited to one (1) per customer account.

• Offer valid only for purchases made between October 13, 2008 and December 31, 2008.

• Offer must be redeemed through the Amazon.com shopping cart.  Does not apply to orders placed with 1-Click where Bill Me Later is not the payment method

• Offer must be redeemed at the Amazon.com Web site, http://www.amazon.com, toward the purchase of products sold by Amazon.com. If Amazon.com is not the seller, this will be noted on the product detail page.

• Offer may not be used in conjunction with the purchase of products sold by or under the brands of third parties, including, but not limited to, Amazon digital downloads, Amazon Fresh, Amazon Gift Certificates, Subscribe and Save and Prime,Target.com, or any Apparel & Accessories merchants, or sold through third-party areas. Offer cannot be redeemed at Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.co.jp, or any other Web site operated by Amazon.com, its affiliates, or third-party merchants (including Web sites linked to from the http://www.amazon.com site, such as http://www.shutterfly.com). 

• Not applicable on BOB Trailers, select Sony, Automotive items or select DTV Converter Boxes

• Taxes, gift-wrap, and shipping and handling charges do not apply toward the minimum purchase amount. 

• Offer can only be applied to one order, shipped to one address. If you are ordering items to be shipped to more than one address, a separate order will be created for each address. The promotional offer will be applied to only one of the qualifying orders.

• Offer is not for resale and is not redeemable for cash.

• Offer cannot be applied to orders already placed with Amazon.com. 

• If you return items purchased using the offer, you will not receive a refund for the amount of the offer. 

• When you redeem an offer, Amazon.com can tell that you are part of a select group of customers who received and redeemed the offer.  For more information about data that Amazon.com collects from its customers, read Amazon.com’s privacy policy posted on the Amazon.com Web site.

• Offer made by Bill Me Later, Inc. Void where prohibited.

Great preview of the ad agency culture. by Tanner Everson
The book is easy to read. It gives an overview of the ad business as well as the culture, attitude, and career opportunities that are unique to this business.

The only drawback for me was the fact that everything was based from a Creative Director’s point of view. I would have liked to see some perspective from Account Executives, Copywriters, etc.

a gem by Christopher Locke
this is one very cool little book. excellent stuff. the chapter by ad (and web) wizard Brian Millar — on how do do great creative without any talent! — is worth the price of admission. highly recommended.

chris locke, co-author The Cluetrain Manifesto, author Gonzo Marketing

Brief insight to a complicated field by C. PENA
I’d give it more of a 3.5. Lots of practical advice about making it in the field. Only reason it scored lower is because it could’ve benefitted a little more samples and some more advertising resouces like the RedBook and such. Easy read.

But Wait ! There’s More !! by Richard Baldwin Cook
How do you get into advertising?
Where are the best schools and what makes them the best?
Where are the best ad agencies and what makes them the best?
Right out of school, should you hold out for a good job, or take anything that moves?
What is your best strategy for asking for a raise?
What makes an award winning ad?
What about sex in ads?

These are among the mountain of questions answered in this small, engaging and well written book. Vonk and Kestin are internationally recognized, award winning, advertising industry leaders. They are astute in their advice to ad business wannabes. They are generous in praise of their accomplished mentors and peers. The book includes examples of killer ads. A dozen or more mega-creatives have added their own take on the business of producing arresting and effective advertising - and how to break into the business.

A volume by ad executives on the subject of advertising must be inventive, accessible and effective. PICK ME does not disappoint. The book is very well edited, and well conceived. It includes selected questions and answers from the authors’ “Ask Jancy” internet column. (Search ihaveanidea and you will get a flavor of the rich content of the book.)

So many books by commercial hotshots are all about me, me and more me! This one, written with a light touch, is about you, the reader, and your place in the ad universe - if you hanker for a place in that particular cosmos.

The casual style underscores the writers’ own creativity. Insights are found not only in the writing of Kestin and Vonk. The contributions of other ad greats also put inventiveness on impressive display. Wisdom that does not try to call attention to itself is a rare pleasure in a nonfiction book.

But wait! There’s more!! An ad industry book that is a beautiful collaboration, that emphasizes (with examples) the brilliance of others, that never loses sight of its instructional objective - such a book is about getting into and advancing in any business or profession. A good example is the brief chapter on women in advertising. Every idea presented is applicable to women (and men) in any business or profession. Every question is answered economically. Not a word is wasted.

PICK ME is written with a light touch, by insiders for insiders and outsiders alike. Don’t miss it.

Richard Cook, Esq
Baltimore, MD

What a great book. by Luke Sullivan
I haven’t even finished reading this book yet and am logging on to tell students, interns, and all people new to the ad biz, buy this book. Buy it even before you buy the one I wrote (”Hey Whipple, Squeeze This. - A Guide To Creating Great Ads”). I’m serious. Well, okay, buy this one first. But then buy TWO copies of “Hey Whipple.”

• Truth, Lies and Advertising : The Art of Account Planning
• How to Put Your Book Together and Get a Job in Advertising: 21st Century Edition
• Ogilvy on Advertising
• Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
• Creative Advertising, Second Edition

The Advertising Concept Book

From

Tags: advertising copywriting concept and advertising pete barry

Average Rating

        The Advertising Concept BookAn essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.

How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.

Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the greatest ads of all time.

Exercises throughout will help both students and professionals assess their own work and that of others. Having critiqued and directed over 45,000 student ads, Barry outlines simple rules about where to start and how to “push” an ad to turn it into something exceptional. He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign. 400 illustrations.

• amazon.com Sales Rank: #45658 in Book
• ABIS_BOOK

Special Offer Promotion
Save $10.00 when you spend $50.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout.
Special Limited Time Offer from Bill Me Later! 
Enter promo code BMLSAVES at checkout to get $10 off your $50 Amazon.com purchase when you pay using Bill Me Later.

Bill Me Later is the quick and easy way to shop without your credit card.  Using Bill Me Later is easy as 1-2-3…

1.    Add items to your shopping cart.
2.    Select Bill Me Later at checkout.
3.    Answer 2 quick questions & accept the terms.

It’s that easy!  You’ll receive a bill in the mail after you’re approved.  Pay in full or over time* - the choice is yours.

Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence.  Bill Me Later is provided by Bill Me Later, Inc. and its lender.
*Finance charges apply if paid over time.

To receive the Bill Me Later® $10 off $50 discount:
1.    Write down promo code BMLSAVES.
2.    Add $50 worth of products sold direct from Amazon.com to your shopping cart. 
3.    Select Bill Me Later as your payment method. If you have 1-Click turned on, go through standard checkout (do not click the 1-Click button). 
4.    At checkout, enter the promotional code and click the “Apply” button.  The savings will be deducted from your order total.

Avoid Common Mistakes:

• Make sure you have selected Bill Me Later as your payment method.  If you already have a saved payment method, you will need to change your payment method to Bill Me Later on the order review page or payment page.

• Make sure you have entered the correct promo code, BMLSAVES.

• Make sure you have added at least $50 worth of items sold by Amazon.com to your cart. This offer is not valid for items sold by third parties on Amazon.com 

Promotion Terms and Conditions:

• Limited to one (1) per customer account.

• Offer valid only for purchases made between October 13, 2008 and December 31, 2008.

• Offer must be redeemed through the Amazon.com shopping cart.  Does not apply to orders placed with 1-Click where Bill Me Later is not the payment method

• Offer must be redeemed at the Amazon.com Web site, http://www.amazon.com, toward the purchase of products sold by Amazon.com. If Amazon.com is not the seller, this will be noted on the product detail page.

• Offer may not be used in conjunction with the purchase of products sold by or under the brands of third parties, including, but not limited to, Amazon digital downloads, Amazon Fresh, Amazon Gift Certificates, Subscribe and Save and Prime,Target.com, or any Apparel & Accessories merchants, or sold through third-party areas. Offer cannot be redeemed at Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.co.jp, or any other Web site operated by Amazon.com, its affiliates, or third-party merchants (including Web sites linked to from the http://www.amazon.com site, such as http://www.shutterfly.com). 

• Not applicable on BOB Trailers, select Sony, Automotive items or select DTV Converter Boxes

• Taxes, gift-wrap, and shipping and handling charges do not apply toward the minimum purchase amount. 

• Offer can only be applied to one order, shipped to one address. If you are ordering items to be shipped to more than one address, a separate order will be created for each address. The promotional offer will be applied to only one of the qualifying orders.

• Offer is not for resale and is not redeemable for cash.

• Offer cannot be applied to orders already placed with Amazon.com. 

• If you return items purchased using the offer, you will not receive a refund for the amount of the offer. 

• When you redeem an offer, Amazon.com can tell that you are part of a select group of customers who received and redeemed the offer.  For more information about data that Amazon.com collects from its customers, read Amazon.com’s privacy policy posted on the Amazon.com Web site.

• Offer made by Bill Me Later, Inc. Void where prohibited.

Looks great by Book Lover
The point of this book is that the concept is king. Focus on great ideas, and only then should you focus on crafting them with whatever tools you need - PhotoShop, InDesign, and so on. To illustrate (excuse the pun) the point, every single ad in the book has been done as a pencil sketch (or comp, or scamp, or rough, depending on your preferred terminology). These sketches alone are beautifully done. They cover many of the most famous ads of all time, and they do make their point well: the great ideas shine through.

The book is broken up into expected sections: Print, TV, Taglines, Strategy and Ideas, Integrated, and so on. There is detailed coverage of different types of strategy, a series of `tools’ to help generate ideas, and lots and lots of examples - including some (often very good) from Barry’s own students. The author makes some very good distinctions. For example, many advertising teachers insist that students avoid puns. Barry draws the distinction between various types of headline that use bad puns and other headlines - many of them classic ads - that use strong double-meanings. As I think George Felton says in his great book (Advertising: Concept and Copy), “It’s got to cut both ways” - in other words, both meanings need to work. Anyway, it’s a worthwhile discussion.

Barry clearly has a lot of experience both in agencies and in teaching. Sometimes he over-explains the point, but I actually don’t mind this because at least it means it’s well understood.

There’s a lot that you’d find in other good advertising books, like “Hey Whipple” and “Advertising: Concept and Copy” but there’s enough new material to make it worth adding to your library. I’ve been getting an enormous amount from it already.

• Advertising: Concept and Copy, Second Edition
• Advertising is Dead: Long Live Advertising!
• The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
• Creative Advertising, Second Edition
• Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)

All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results

From

Tags: advertising marketing

Average Rating

        All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get ResultsIn All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the competition. This book is the perfect guide to creating truly powerful marketing messages.

• amazon.com Sales Rank: #225906 in Book
• ABIS_BOOK

Special Offer Promotion
Save $10.00 when you spend $50.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout.
Special Limited Time Offer from Bill Me Later! 
Enter promo code BMLSAVES at checkout to get $10 off your $50 Amazon.com purchase when you pay using Bill Me Later.

Bill Me Later is the quick and easy way to shop without your credit card.  Using Bill Me Later is easy as 1-2-3…

1.    Add items to your shopping cart.
2.    Select Bill Me Later at checkout.
3.    Answer 2 quick questions & accept the terms.

It’s that easy!  You’ll receive a bill in the mail after you’re approved.  Pay in full or over time* - the choice is yours.

Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence.  Bill Me Later is provided by Bill Me Later, Inc. and its lender.
*Finance charges apply if paid over time.

To receive the Bill Me Later® $10 off $50 discount:
1.    Write down promo code BMLSAVES.
2.    Add $50 worth of products sold direct from Amazon.com to your shopping cart. 
3.    Select Bill Me Later as your payment method. If you have 1-Click turned on, go through standard checkout (do not click the 1-Click button). 
4.    At checkout, enter the promotional code and click the “Apply” button.  The savings will be deducted from your order total.

Avoid Common Mistakes:

• Make sure you have selected Bill Me Later as your payment method.  If you already have a saved payment method, you will need to change your payment method to Bill Me Later on the order review page or payment page.

• Make sure you have entered the correct promo code, BMLSAVES.

• Make sure you have added at least $50 worth of items sold by Amazon.com to your cart. This offer is not valid for items sold by third parties on Amazon.com 

Promotion Terms and Conditions:

• Limited to one (1) per customer account.

• Offer valid only for purchases made between October 13, 2008 and December 31, 2008.

• Offer must be redeemed through the Amazon.com shopping cart.  Does not apply to orders placed with 1-Click where Bill Me Later is not the payment method

• Offer must be redeemed at the Amazon.com Web site, http://www.amazon.com, toward the purchase of products sold by Amazon.com. If Amazon.com is not the seller, this will be noted on the product detail page.

• Offer may not be used in conjunction with the purchase of products sold by or under the brands of third parties, including, but not limited to, Amazon digital downloads, Amazon Fresh, Amazon Gift Certificates, Subscribe and Save and Prime,Target.com, or any Apparel & Accessories merchants, or sold through third-party areas. Offer cannot be redeemed at Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.co.jp, or any other Web site operated by Amazon.com, its affiliates, or third-party merchants (including Web sites linked to from the http://www.amazon.com site, such as http://www.shutterfly.com). 

• Not applicable on BOB Trailers, select Sony, Automotive items or select DTV Converter Boxes

• Taxes, gift-wrap, and shipping and handling charges do not apply toward the minimum purchase amount. 

• Offer can only be applied to one order, shipped to one address. If you are ordering items to be shipped to more than one address, a separate order will be created for each address. The promotional offer will be applied to only one of the qualifying orders.

• Offer is not for resale and is not redeemable for cash.

• Offer cannot be applied to orders already placed with Amazon.com. 

• If you return items purchased using the offer, you will not receive a refund for the amount of the offer. 

• When you redeem an offer, Amazon.com can tell that you are part of a select group of customers who received and redeemed the offer.  For more information about data that Amazon.com collects from its customers, read Amazon.com’s privacy policy posted on the Amazon.com Web site.

• Offer made by Bill Me Later, Inc. Void where prohibited.

Best read since Guerrilla Marketing by Henry Berszinn
As a small business owner,one never has enough money to commit to an ad agency to handle a coordinated long-term marketing campaign. One needs to reduce one’s message to its essence and then use unconventional means to get that message through to your prospects. “All You Need is a Good Idea” is a message of encouragement that the unconventional approach can work. A big agency veteran who has successfully implemented his approach in his own business, Jay Heyman provides invaluable tips as to how that “good idea” can be expanded through other mediums. Using anecdotes and plenty of underlying humor (humor helps with those inevitable missteps), he provides examples of what worked and didn’t work and why. Most of all it’s a rallying cry against mediocrity. As Jay puts it: “Pulling back from something outlandish is easier than trying to convince yourself that the dull idea that has appeared in front of you is worth pursuing.” So for a minor investment of time and money, you gain from Jay’s experience on how to put your own “good idea” into action.

Another how-to book for marketers; it’s a small business marketing book. by Jeff Lippincott

I liked this book. I can’t say it is anything special. And I can’t say that anything in particular included in it stood out for me. But the book is very practical, informal and easy to read. It’s written by a seasoned ad man who has written this book to help marketers, small business owners, and entrepreneurs stand out from their competition. This book is all about how to create GOOD marketing communications. And that process starts with having good ideas. Hence, the title of this book: All you need is a good idea.

Good ideas result from novelty and cleverness. They give your business a different and lasting identity. And you’ll get good ideas if you spend some time looking at what your competition is doing (and not doing). Build on what they do so you’ll be better. And it is important to remember that GREAT ideas are not necessary. If you consistently pump out good ideas you will do just fine.

This was kind of a short book. It has small pages, large type, 1.5 line spacing, and the margins were not small. And it was padded with blank pages, too. But there is good content included. The long list of 21 chapters is geared toward helping the reader get his or her marketing creativity working. And I particularly liked the “Good Idea” sidebars. There were many bullets included throughout the book that helped me grasp points better as I read.

I would have liked the book better if was not as conversational as it was. The book felt a little like the author had not really written it. But instead, he had dictated into a digital recording device and had someone type his dictations into paragraph form. Maybe this explains why the author kept telling me what was to come later in the book. I generally don’t like that style of writing. I like books that are well outlined and written. The kind where every word has a purpose and none are wasted. 4 stars!

PS. Take a look at the Search Inside information Amazon provides for this book. The TOC provided there will let you know specifically what this book covers.

Great resource for time-strapped business owners by Regina Kahney
I really liked this book and the conversational tone. It’s like having a friendly talk with a marketing expert who knows you don’t have a lot of money or time and isn’t going to waste either one for you. Packed with great ideas on how to come up with good ideas that are clever, memorable, and effective, and that set you apart from your competitors. Highly recommended, especially for the case studies that really illuminate the thought process behind the creation of the idea.

All You Need Is A Good Idea by John P. Parisi
I enjoyed this book! It is entertaining and chock-full of good ideas. As a non-marketing-type person, I wanted to gain some insight on the creative process that goes into marketing a good idea (before I spend another dollar of my marketing budget) and Jay Heyman’s book was just what the doctor ordered.

The information is delivered in a humorous and conversational tone, as if I was the recipient of a free consultation with a seasoned marketing professional. The specific examples of what has and has not worked helps me think through my own ideas on how to deliver my message.

The format of the book (bullet points, Good Idea summations, etc) also makes it easy to use as a reference guide. As I moved through the material I found myself looking back to the “good ideas” from the earlier pages in order to connect the dots. Great book - 5 stars.

• Buying In: The Secret Dialogue Between What We Buy and Who We Are
• The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
• Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History
• Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
• Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Close the Deal: 120 Checklists for Sales Success

From

Tags: advertising techniques sales sales training sandler sales training selling

Average Rating

        Close the Deal: 120 Checklists for Sales SuccessClose the Deal is bursting with hot leads for sales pros looking to sharpen their skills and win more customers. Authors Sam Deep and Lyle Sussman show how to capture sales without being pushy or arrogant. Deep, a consultant from Pittsburgh, and Sussman, a management professor at the University of Louisville, believe that the essence of selling is sticking to a system. “Masterful sales professionals are neither lucky nor gifted,” they write. “They do not dream, wish or hope for victory. They go out and make it happen.” The book is based on programs developed at the Sandler Sales Institute, a noted Maryland firm that trains thousands of sales professionals around the country. The authors contend that three keys to successful selling are asking the right questions, making supportive presentations, and finding exactly how to eliminate roadblocks or “pain” for customers. “There is only one reason you will sell anything: your ability to reduce a buyer’s pain,” the authors write. “You can’t reduce pain if you don’t know what it is. Buyers will tell you if you ask correctly.” The book is easy to read and full of practical advice and tips. The authors provide 120 lists on topics like “Fifteen Steps to Better Listening,” “Seven Fears all Buyers Have,” and “Fourteen Ingredients of a Winning Proposal.” Salespeople will find a powerful ally in Close the Deal. The book is a blueprint for finding and analyzing buyers, determining their needs, and getting the sale. –Dan Ring

        Close the Deal: 120 Checklists for Sales SuccessClose the Deal is bursting with hot leads for sales pros looking to sharpen their skills and win more customers. Authors Sam Deep and Lyle Sussman show how to capture sales without being pushy or arrogant. Deep, a consultant from Pittsburgh, and Sussman, a management professor at the University of Louisville, believe that the essence of selling is sticking to a system. “Masterful sales professionals are neither lucky nor gifted,” they write. “They do not dream, wish or hope for victory. They go out and make it happen.” The book is based on programs developed at the Sandler Sales Institute, a noted Maryland firm that trains thousands of sales professionals around the country. The authors contend that three keys to successful selling are asking the right questions, making supportive presentations, and finding exactly how to eliminate roadblocks or “pain” for customers. “There is only one reason you will sell anything: your ability to reduce a buyer’s pain,” the authors write. “You can’t reduce pain if you don’t know what it is. Buyers will tell you if you ask correctly.” The book is easy to read and full of practical advice and tips. The authors provide 120 lists on topics like “Fifteen Steps to Better Listening,” “Seven Fears all Buyers Have,” and “Fourteen Ingredients of a Winning Proposal.” Salespeople will find a powerful ally in Close the Deal. The book is a blueprint for finding and analyzing buyers, determining their needs, and getting the sale. –Dan Ring

• amazon.com Sales Rank: #37963 in Book
• ABIS_BOOK

Special Offer Promotion
Save $10.00 when you spend $50.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout.
Special Limited Time Offer from Bill Me Later! 
Enter promo code BMLSAVES at checkout to get $10 off your $50 Amazon.com purchase when you pay using Bill Me Later.

Bill Me Later is the quick and easy way to shop without your credit card.  Using Bill Me Later is easy as 1-2-3…

1.    Add items to your shopping cart.
2.    Select Bill Me Later at checkout.
3.    Answer 2 quick questions & accept the terms.

It’s that easy!  You’ll receive a bill in the mail after you’re approved.  Pay in full or over time* - the choice is yours.

Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence.  Bill Me Later is provided by Bill Me Later, Inc. and its lender.
*Finance charges apply if paid over time.

To receive the Bill Me Later® $10 off $50 discount:
1.    Write down promo code BMLSAVES.
2.    Add $50 worth of products sold direct from Amazon.com to your shopping cart. 
3.    Select Bill Me Later as your payment method. If you have 1-Click turned on, go through standard checkout (do not click the 1-Click button). 
4.    At checkout, enter the promotional code and click the “Apply” button.  The savings will be deducted from your order total.

Avoid Common Mistakes:

• Make sure you have selected Bill Me Later as your payment method.  If you already have a saved payment method, you will need to change your payment method to Bill Me Later on the order review page or payment page.

• Make sure you have entered the correct promo code, BMLSAVES.

• Make sure you have added at least $50 worth of items sold by Amazon.com to your cart. This offer is not valid for items sold by third parties on Amazon.com 

Promotion Terms and Conditions:

• Limited to one (1) per customer account.

• Offer valid only for purchases made between October 13, 2008 and December 31, 2008.

• Offer must be redeemed through the Amazon.com shopping cart.  Does not apply to orders placed with 1-Click where Bill Me Later is not the payment method

• Offer must be redeemed at the Amazon.com Web site, http://www.amazon.com, toward the purchase of products sold by Amazon.com. If Amazon.com is not the seller, this will be noted on the product detail page.

• Offer may not be used in conjunction with the purchase of products sold by or under the brands of third parties, including, but not limited to, Amazon digital downloads, Amazon Fresh, Amazon Gift Certificates, Subscribe and Save and Prime,Target.com, or any Apparel & Accessories merchants, or sold through third-party areas. Offer cannot be redeemed at Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.co.jp, or any other Web site operated by Amazon.com, its affiliates, or third-party merchants (including Web sites linked to from the http://www.amazon.com site, such as http://www.shutterfly.com). 

• Not applicable on BOB Trailers, select Sony, Automotive items or select DTV Converter Boxes

• Taxes, gift-wrap, and shipping and handling charges do not apply toward the minimum purchase amount. 

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Lots of good bite-sized tips by Eliot Burdett
This book is structured as a compendium of lists on things such as how to make a cold call to how to manage your attitude. Many good ideas and useful for reference.

It works, period by Curtis Gray
I reluctantly purchased this book based on previous reviews. Being very skeptical of the checklist format, this book, frankly, seemed like a “salesman cookbook” scheme. Well, I was wrong. It took a little getting used to, but this book is written in a way that helped me learn to sell my company’s products and services.

Just so you know, I basically flunked IBM sales school for engineers way back in 1991. Some of the information IBM taught stuck because, frankly, it is very good. However, even with IBM sales school (acknowledged as one of the best on the planet), I just did not grasp selling and never took up a career in selling. For all intents and purposes, I am brand new to this.

I took this book, and in one week, created a powerful prospecting script. That script, which I created almost word for word from the book, with the exception of items specific to my business, has helped to land two great new customers in only two weeks. That is not to say that it will happen the same way with everyone, but the writers have a sublime grasp of how to talk to people, remain honest, and influence them; so long as you have a sellable product or service. As the authors point out, selling is not about the product or service, but about the seller of the product or service. The suggestions in this book for how to get pass a receptionist and how to conduct a prospecting call are direct, easy to understand, and greatly helpful.

It is not necessary to read this book from cover to cover. Many of the lists have references to other lists. It turns out that, with this book, this was the best way for me to learn to sell. It can be used while you are on the phone and to brush up just before making a call.

This book is highly recommended for anyone new to selling.

What do you hope to accomplish with your sales skills? by Travoris
If applied, the information in this book can help imporve your lifestyle….

A little slow by D. Ledbetter
This has some good info in it for a salesperson. I thought it was a little slow of a read though.

Lets go green by Mortaza Zainaleain
I have never been this disappointed buying any book in my life. What a waste of time and money. I hope one day government gets involve and review books before they get published. Mean while let’s go green and save some poor trees, not to mention your hard earned money.

• Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results
• Sales Questions That Close the Sale: How to Uncover Your Customers’ Real Needs
• Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants
• You Can’t Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute’s 7-Step System for Successful Selling
• Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales

Truth, Lies and Advertising : The Art of Account Planning

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Tags: deremiah book club advertising account planning advertising

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        Truth, Lies and Advertising : The Art of Account Planning”Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity–an approach that gains access to consumers’ hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising.

A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership with clients, consumer, and agency creatives. He criticizes research practices that, far from creating relationships, drive a wedge between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut through the BS and get people to show their true selves; and he shows how the right research, when translated into a motivating and inspiring brief, can be the catalyst for great creative ideas. He draws upon his own experiences and those of colleagues in the United States and abroad to illustrate those points, and includes examples of some of the most successful campaigns in recent years, including Polaroid, Norwegian Cruise Line, Porsche, Isuzu, “got milk?” and others.

The message of this book is that well-thought-out account planning results in better, more effective marketing and advertising for both agencies and clients. And also makes an evening in front of the television easier to bear for the population at large.”

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Written by a account planning director by Julio Cosi Jr.
Very interesting book. He is the typo of pro I admire and respect. I have been an account planner al my long adman career, 60 years. I have always been a Bernbachian monk and I see the author is a similar person.

I strongly believe that account planning exists to help create advertising - a supporting role not leading. It is an important element but is by no means a substitute for an fresh new idea beautifully executed.
Account planning should not be misused. It is a tool to help the creators.

Since I’m Brazilian and all my life worked on American accounts, I believe the author’s British writing maybe is not as clear as the Americans.

Loved the book, great for ad students! by J. Darkazalli
The book was great and really gave me a breakdown of the different parts of the agency and how they work together.

The best planning book I’ve read to date by Patrick D’souza
There is a huge shortage of good account planning books. This effort by Jon Steele makes up for it. He is a man passionate about advertising (that’s evident throughout the book) and very good at it too.

Jon covers the theoretical and practical aspects of account planning thoroughly and provides insights and advice for planners at all levels, account management staff, creative staff and clients.

Reading this book will show you how to improve the quality of your advertising product. It has certainly helped me do that at the agency I work for in New Zealand. One of the best buys I’ve made on Amazon.

Excellent book, concise and insightful. by Sailoil
Really, I suppose, the type of book a planner should write.

It is a great introduction to what a planner is and does. A good textbook for anyone involved in advertising or dealing with ad agencies. A brilliant “manual” for planners.

Perfect by Mark O’Brien
Perfect! The book is absolutely AWESOME! A nice way of teaching a lesson about advertising!

• Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
• Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
• Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
• Ogilvy on Advertising
• Creative Advertising, Second Edition

Guerrilla Advertising

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Tags: book advertising jay conrad levinson marketing guerrilla advertising guerrilla marketing

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        Guerrilla AdvertisingIn detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

• amazon.com Sales Rank: #211549 in Book
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Totoal outstanding for a british market by
When I read the book I found that it makes you learn about business in a way that was meeting you at your level.

It showed simple ideas and moved you from the basics to higher levels of marheting. It was easy to see exactly what I never knew and others things that I forgot.

Living in England it showed me just how simple this book transends across all continents and makes a dream a reality. I just want the book back, it seems everyone want to review it and then rush out and buy a copy!

Not worth the money - phoning it in. by Peter Finfrock
The author seems to be resting on his laurels with this book, which does not inspire any “a-ha” moments.

Excellent book by
Between this book and the Barry Maher book on yellow pages advertising, you’ll have just about everything you need to know about small business advertising. Stop the phone company ripping you off–be informed.

more dinasours by
This book is almost ten years old. There is really nothing else to say. For a current intelligent read, read Guerrilla PR Wired. It’s written by PR mogul Michael Levine, President of Levine Communications. Guerrilla PR Wired is written by a man who knows what he’s talking about first hand and his success rate should speak for itself. Don’t bother with anything else, unless you like frustrations and failure.

• The Guerrilla Marketing Handbook (Guerrilla Marketing)
• Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits
• Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
• Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing)
• Guerrilla Marketing Weapons: 100 Affordable Marketing Methods

Guerrilla Marketing in 30 Days

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Tags: jay conrad levinson advertising marketing entrepreneurship customer service small business

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        Guerrilla Marketing in 30 Days

A Blueprint for Great Marketing!

In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics.

Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this is the book for you. From competition and research to execution and expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas and values—where the major ingredients are time, energy and imagination, not hard-earned profits. And on each and every day you’ll have developed plans to improve and re-engineer a piece of your overall marketing blueprint to maximize profits and increase customers.

• amazon.com Sales Rank: #111929 in Book
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Guerrilla Marketing in 30 Days by Dr. Tami Brady
Guerrilla Marketing in 30 Days is the latest addition to the Guerrilla Marketing series. Like all of the books in this series, this book explains marketing and the importance of marketing in real life terms that directly relate to any business. Moreover, these easy to understand explanations are always accompanied by realistic commonsense methodology that the reader can tailor to suit his or her business needs.

Guerrilla Marketing in 30 Days is unique in this series as it pulls together marketing knowledge and know how into a 30 day plan that the reader can use to start and then build his or her own marketing strategies. This plan gradually takes the reader through the essentials of determining his or her business’s marketing goal and understanding his or her target audience through the many ways to learn from the successes and mistakes of competitors to specific ways to make the most of his or her marketing budget. This book tutors the new business person in Marketing 101 giving him or her an important edge in business. The reader well versed in marketing strategies will also find this book essential reading material as he or will gain new marketing tools and management skills that will his or her to sustain and continue successful marketing strategies.

Guerrilla Marketing? by JEFFREY SMITH
This book tells it all in a slightly different way that is interesting but it is basically the same thing that Zig Ziglar or Napoleon Hill told us years ago.

A great plan by J. Marquardt
Follow the plan. It all makes sense at the end when you make more trips to the bank!

Great info by Donald T. Laskowski
Got the cd and loved it. got a lot of good info and am working on getting the word out about my short form feature “A Patriot Act”. I would put this book or cd on the top of my list of marketing tools.

Disappointing effort by Eric K. Chambers
I’ve read a couple of Levinson’s books but this may be the last. This book was flawed in so many important ways that I would not recommend it for anyone with more than a cursory understanding of marketing.

As a couple of other reviewers pointed out. Levinson is trying to take complex marketing principles and transform them into bullets and coy little catchphrase. In the process he looses the complexity and richness of the topic, reducing the principles to a “taste great, less filling” tagline. While this might be successful if he is selling beer where “taste great less filling” is enough information for us to make a decision about what beer we are going to drink it is too superficial for framing our marking efforts.

Second, the writing is so awful it’s uncomfortable. Poorly constructed sentences, incorrect word choices, and mixed and sometimes inappropriate metaphors abound. For example, on page 30 we are to believe that marketing is a bit like being a duck hunter were we blast our target (our customers) with a shot gun but on page 31 were the “big ducks” that flap our wings presumable being shot at by others if we are to follow his metaphor?. This doesn’t make sense.

Third, the structure of the book–30 days to guerrilla marketing–is artificial and not very helpful. A thematic arrangement (like in his other books and most other marketing books) might have been more useful.

Now, on the other hand I did find helpful the basic messages of the book–that marketing is an ongoing process, not something you doing once or twice, that marketing is about knowing who you are and who your competitors are, and so forth. Unfortunately the messengers gets in the way of the message in far too many cases.

For my money, Levinson’s other books are a better value as is The Portable MBA in Marketing.

• Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
• The Guerrilla Marketing Handbook (Guerrilla Marketing)
• Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits
• Guerrilla Marketing Weapons: 100 Affordable Marketing Methods
• Guerrilla Marketing In 30 Days Workbook (Guerrilla Marketing)

Twenty Ads That Shook the World: The Century’s Most Groundbreaking Advertising and How It Changed Us All

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Tags: advertising advertising art book advertising picture book popular culture

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        Twenty Ads That Shook the World: The Century’s Most Groundbreaking Advertising and How It Changed Us AllJames B. Twitchell’s celebration of the greatest 20 hits of the U.S. advertising industry shows how a thoughtful consideration of ads can add up to a fascinating social history. From Lydia Pinkham’s patent medicines (said to cure all serious “Female Complaints”) to Nike shoes worn by Michael Jordan, Twitchell gives us a quickie history of the ads that hit home and transformed our culture–the ones that “really had the beef,” as he puts it. Some of the feats are amazing. The dazzling “Diamonds are forever” campaign managed to take not particularly rare rocks and transform them into sacred amulets practically everyone buys and never sells (which would depress their value). The ads brilliantly used honeymoon scenes by famous artists and swoony copy to woo women, while devoting a corner of each ad to fact-packed boxes reassuring men that diamonds were sound investments priced according to scientific principles. The jujitsu-psychology techniques of the VW Bug and Avis “We Try Harder” get their due, as does the “Does She… or Doesn’t She?” ad that convinced women they could color their graying hair with Clairol’s new one-step technology. The racy innuendo appealed to people fearing loss of appeal; the presence of young daughters in the pictures neutralized the floozy image dyeing used to have, and the line “Only her hairdresser knows for sure” soothed the salons that were about to lose their business once women figured out they could use Clairol at home.

There are all kinds of cool stories in this breezy book: how Anacin’s $8,200 TV spot depicting a hammer in the headache sufferer’s head earned $36 million; how Coke remade Santa literally in its own artist’s image; how LBJ beat Goldwater partly because of a single 30-second ad featuring a girl resembling the murder victim in Frankenstein plucking and counting daisy petals while an announcer counts down to a nuclear blast that reminded voters of Goldwater’s speeches about nuking Vietnam and made them forget the war was LBJ’s fault in the first place. –Tim Appelo

        Twenty Ads That Shook the World: The Century’s Most Groundbreaking Advertising and How It Changed Us AllJames B. Twitchell’s celebration of the greatest 20 hits of the U.S. advertising industry shows how a thoughtful consideration of ads can add up to a fascinating social history. From Lydia Pinkham’s patent medicines (said to cure all serious “Female Complaints”) to Nike shoes worn by Michael Jordan, Twitchell gives us a quickie history of the ads that hit home and transformed our culture–the ones that “really had the beef,” as he puts it. Some of the feats are amazing. The dazzling “Diamonds are forever” campaign managed to take not particularly rare rocks and transform them into sacred amulets practically everyone buys and never sells (which would depress their value). The ads brilliantly used honeymoon scenes by famous artists and swoony copy to woo women, while devoting a corner of each ad to fact-packed boxes reassuring men that diamonds were sound investments priced according to scientific principles. The jujitsu-psychology techniques of the VW Bug and Avis “We Try Harder” get their due, as does the “Does She… or Doesn’t She?” ad that convinced women they could color their graying hair with Clairol’s new one-step technology. The racy innuendo appealed to people fearing loss of appeal; the presence of young daughters in the pictures neutralized the floozy image dyeing used to have, and the line “Only her hairdresser knows for sure” soothed the salons that were about to lose their business once women figured out they could use Clairol at home.

There are all kinds of cool stories in this breezy book: how Anacin’s $8,200 TV spot depicting a hammer in the headache sufferer’s head earned $36 million; how Coke remade Santa literally in its own artist’s image; how LBJ beat Goldwater partly because of a single 30-second ad featuring a girl resembling the murder victim in Frankenstein plucking and counting daisy petals while an announcer counts down to a nuclear blast that reminded voters of Goldwater’s speeches about nuking Vietnam and made them forget the war was LBJ’s fault in the first place. –Tim AppeloJames Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

• amazon.com Sales Rank: #192796 in Book
• ABIS_BOOK

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Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence.  Bill Me Later is provided by Bill Me Later, Inc. and its lender.
*Finance charges apply if paid over time.

To receive the Bill Me Later® $10 off $50 discount:
1.    Write down promo code BMLSAVES.
2.    Add $50 worth of products sold direct from Amazon.com to your shopping cart. 
3.    Select Bill Me Later as your payment method. If you have 1-Click turned on, go through standard checkout (do not click the 1-Click button). 
4.    At checkout, enter the promotional code and click the “Apply” button.  The savings will be deducted from your order total.

Avoid Common Mistakes:

• Make sure you have selected Bill Me Later as your payment method.  If you already have a saved payment method, you will need to change your payment method to Bill Me Later on the order review page or payment page.

• Make sure you have entered the correct promo code, BMLSAVES.

• Make sure you have added at least $50 worth of items sold by Amazon.com to your cart. This offer is not valid for items sold by third parties on Amazon.com 

Promotion Terms and Conditions:

• Limited to one (1) per customer account.

• Offer valid only for purchases made between October 13, 2008 and December 31, 2008.

• Offer must be redeemed through the Amazon.com shopping cart.  Does not apply to orders placed with 1-Click where Bill Me Later is not the payment method

• Offer must be redeemed at the Amazon.com Web site, http://www.amazon.com, toward the purchase of products sold by Amazon.com. If Amazon.com is not the seller, this will be noted on the product detail page.

• Offer may not be used in conjunction with the purchase of products sold by or under the brands of third parties, including, but not limited to, Amazon digital downloads, Amazon Fresh, Amazon Gift Certificates, Subscribe and Save and Prime,Target.com, or any Apparel & Accessories merchants, or sold through third-party areas. Offer cannot be redeemed at Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.co.jp, or any other Web site operated by Amazon.com, its affiliates, or third-party merchants (including Web sites linked to from the http://www.amazon.com site, such as http://www.shutterfly.com). 

• Not applicable on BOB Trailers, select Sony, Automotive items or select DTV Converter Boxes

• Taxes, gift-wrap, and shipping and handling charges do not apply toward the minimum purchase amount. 

• Offer can only be applied to one order, shipped to one address. If you are ordering items to be shipped to more than one address, a separate order will be created for each address. The promotional offer will be applied to only one of the qualifying orders.

• Offer is not for resale and is not redeemable for cash.

• Offer cannot be applied to orders already placed with Amazon.com. 

• If you return items purchased using the offer, you will not receive a refund for the amount of the offer. 

• When you redeem an offer, Amazon.com can tell that you are part of a select group of customers who received and redeemed the offer.  For more information about data that Amazon.com collects from its customers, read Amazon.com’s privacy policy posted on the Amazon.com Web site.

• Offer made by Bill Me Later, Inc. Void where prohibited.

Insightful by
This was a great book, very insightful into the history of advertising.

Interesting but seems Outdated by Jay
It’s hard to say what makes a good ad. Is it humor? Memorability (yeah, I know that’s not really a word. So sue me!)? Clarity?

The book talks about a lot of different types of ads, including some very old ones such as for Pear’s Soap. That was particularly interesting to a layperson such as myself.

However, it didn’t cover Wendy’s “Where’s the Beef?” or anything from Alka-Seltzer, both of which are very memorable - and the Wendy’s ad cropped up during a Reagan-Mondale debate in 1984!

I would also have liked to have seen some more recent trends covered, such as the MTV style of advertising, or the ironic/nasty ads (e. g. for rental cars companies that show accidents).

A good read, but could use a makeover.

20 ADS that shocked the world by Janine Toro
Great book on the history on advertising and what ads influenced the advertising field and still are spoken about in class lectures

Fascinating by
20 ads from the last century which are fascinating to examine. Each may appear simple on the surface, but as Twitchell closely analyses these ads he reveals that they are profound in nature. As a museum of art has great pictures, a museum of advertising would include these 20 profound ads. These are ads which even today stand out as great successful works of advertising even though the product they advertised may no longer exist. These ads not only sell, but they changed the way we sell things. They are groundbreaking. There’s the 1962 ad that made a small Volkswagen Beetle look better than a large Oldsmobile or Buick or Dodge. There’s the 1942 advertisement that got commuters to stop complaining about the lousy passenger railroad service. There’s the very successful and long running ad campaign that gave the attribute of flight to ordinary tennis shoes. There’s advertising campaign that made an ordinary toothpaste a best seller, and the advertising campaign that took an ordinary shirt and made it special. There’s the advertising campaign that gently shepherded our society so consumers to pay a large sum of money for a gemstone, and the advertising campaign that gently guided our society into accepting a radically new product.

Twitchell analyses them all. I found it fascinating.

Interesting and Entertaining!! by A. Wilkinson
This book is truely great. I couldn’t put it down! As an Advertising major, this book succeeded all of my expectations. From the De Beers “A Diamond is Forever” campaign to the “Marlboro Man”, this book is truely a fun, interesting and entertaining look into our past, our current pop-culture and the ads that changed our lives. Great Read!

• Soap, Sex, and Cigarettes: A Cultural History of American Advertising
• Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
• Adcult USA
• Can’t Buy My Love: How Advertising Changes the Way We Think and Feel
• Living It Up : America’s Love Affair with Luxury

Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)

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Tags: textbook integrated marketing communications imc advertising promotion marketing communications

Average Rating

        Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)

This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.

The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools.

For marketing professionals and ad agency account executives.

• amazon.com Sales Rank: #61057 in Book
• ABIS_BOOK

Special Offer Promotion
Save $10.00 when you spend $50.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout.
Special Limited Time Offer from Bill Me Later! 
Enter promo code BMLSAVES at checkout to get $10 off your $50 Amazon.com purchase when you pay using Bill Me Later.

Bill Me Later is the quick and easy way to shop without your credit card.  Using Bill Me Later is easy as 1-2-3…

1.    Add items to your shopping cart.
2.    Select Bill Me Later at checkout.
3.    Answer 2 quick questions & accept the terms.

It’s that easy!  You’ll receive a bill in the mail after you’re approved.  Pay in full or over time* - the choice is yours.

Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence.  Bill Me Later is provided by Bill Me Later, Inc. and its lender.
*Finance charges apply if paid over time.

To receive the Bill Me Later® $10 off $50 discount:
1.    Write down promo code BMLSAVES.
2.    Add $50 worth of products sold direct from Amazon.com to your shopping cart. 
3.    Select Bill Me Later as your payment method. If you have 1-Click turned on, go through standard checkout (do not click the 1-Click button). 
4.    At checkout, enter the promotional code and click the “Apply” button.  The savings will be deducted from your order total.

Avoid Common Mistakes:

• Make sure you have selected Bill Me Later as your payment method.  If you already have a saved payment method, you will need to change your payment method to Bill Me Later on the order review page or payment page.

• Make sure you have entered the correct promo code, BMLSAVES.

• Make sure you have added at least $50 worth of items sold by Amazon.com to your cart. This offer is not valid for items sold by third parties on Amazon.com 

Promotion Terms and Conditions:

• Limited to one (1) per customer account.

• Offer valid only for purchases made between October 13, 2008 and December 31, 2008.

• Offer must be redeemed through the Amazon.com shopping cart.  Does not apply to orders placed with 1-Click where Bill Me Later is not the payment method

• Offer must be redeemed at the Amazon.com Web site, http://www.amazon.com, toward the purchase of products sold by Amazon.com. If Amazon.com is not the seller, this will be noted on the product detail page.

• Offer may not be used in conjunction with the purchase of products sold by or under the brands of third parties, including, but not limited to, Amazon digital downloads, Amazon Fresh, Amazon Gift Certificates, Subscribe and Save and Prime,Target.com, or any Apparel & Accessories merchants, or sold through third-party areas. Offer cannot be redeemed at Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.co.jp, or any other Web site operated by Amazon.com, its affiliates, or third-party merchants (including Web sites linked to from the http://www.amazon.com site, such as http://www.shutterfly.com). 

• Not applicable on BOB Trailers, select Sony, Automotive items or select DTV Converter Boxes

• Taxes, gift-wrap, and shipping and handling charges do not apply toward the minimum purchase amount. 

• Offer can only be applied to one order, shipped to one address. If you are ordering items to be shipped to more than one address, a separate order will be created for each address. The promotional offer will be applied to only one of the qualifying orders.

• Offer is not for resale and is not redeemable for cash.

• Offer cannot be applied to orders already placed with Amazon.com. 

• If you return items purchased using the offer, you will not receive a refund for the amount of the offer. 

• When you redeem an offer, Amazon.com can tell that you are part of a select group of customers who received and redeemed the offer.  For more information about data that Amazon.com collects from its customers, read Amazon.com’s privacy policy posted on the Amazon.com Web site.

• Offer made by Bill Me Later, Inc. Void where prohibited.

Bought for a Marcom Class by NutriNana
This book has a lot of fluff. It reads a bit elementary -ish. If you want a basic understanding of integrated marketing communications and advertising, this is a good start.

Robert the Advertising Planner by Robert Schuetzendorf
A good textbook for university students. For pro’s, the book lacks a touch of ingeniuity.

Good book, some dated examples, frequent missing CD by I. Armstrong
I have enjoyed this book. In most cases I can skim the sections I know, skipping examples, and do well on the tests so it is very well structured. There are lots of excellent examples flushing out contents for the total newbie. A lot of thought went into the projects and case studies. If you are looking for a good overview of markting concepts and have a solid instructor to lead discussions about them, this is a great textbook.

That’s the good.

The bad is that a number of examples are quite dated. For example, the book claims that Nintendo owns something like 82% of the video game market. How many years ago was this written and how would Sony and Mircrosoft respond? Intel’s partnership with Gateway is mentioned in co-branding whereas the modern example would be Dell. Intel actually pays for 2/3 of Dell’s advertising as part of the Intel Inside promotion.

Furthermore, the book makes no mention of Account Planning, and increasingly important field in advertising. One would think we still lived in 1992 when the Account Executive was asked to handle all strategic decicisions.

The book needs an overhaul in these ways but the essence is still very solid.
[...]
If you need to buy this textbook, buy it early, and make sure you get the CD. If you don’t, send it back.

• IMC PlanPro Handbook featuring IMC PlanPro Software for Integrated Advertising, Promotion, and Marketing Communications
• Consumer Behavior with DDB Life Style StudyTM Data Disk
• Consumer Behavior (8th Edition)
• International Marketing (Mcgraw Hill/Irwin Series in Marketing)
• Consumer Behavior (9th Edition)

Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card

From

Tags: college marketing -ads marketing advertising

Average Rating

        Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content CardAdvertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.

• amazon.com Sales Rank: #66561 in Book
• ABIS_BOOK

Special Offer Promotion
Save $10.00 when you spend $50.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout.
Special Limited Time Offer from Bill Me Later! 
Enter promo code BMLSAVES at checkout to get $10 off your $50 Amazon.com purchase when you pay using Bill Me Later.

Bill Me Later is the quick and easy way to shop without your credit card.  Using Bill Me Later is easy as 1-2-3…

1.    Add items to your shopping cart.
2.    Select Bill Me Later at checkout.
3.    Answer 2 quick questions & accept the terms.

It’s that easy!  You’ll receive a bill in the mail after you’re approved.  Pay in full or over time* - the choice is yours.

Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence.  Bill Me Later is provided by Bill Me Later, Inc. and its lender.
*Finance charges apply if paid over time.

To receive the Bill Me Later® $10 off $50 discount:
1.    Write down promo code BMLSAVES.
2.    Add $50 worth of products sold direct from Amazon.com to your shopping cart. 
3.    Select Bill Me Later as your payment method. If you have 1-Click turned on, go through standard checkout (do not click the 1-Click button). 
4.    At checkout, enter the promotional code and click the “Apply” button.  The savings will be deducted from your order total.

Avoid Common Mistakes:

• Make sure you have selected Bill Me Later as your payment method.  If you already have a saved payment method, you will need to change your payment method to Bill Me Later on the order review page or payment page.

• Make sure you have entered the correct promo code, BMLSAVES.

• Make sure you have added at least $50 worth of items sold by Amazon.com to your cart. This offer is not valid for items sold by third parties on Amazon.com 

Promotion Terms and Conditions:

• Limited to one (1) per customer account.

• Offer valid only for purchases made between October 13, 2008 and December 31, 2008.

• Offer must be redeemed through the Amazon.com shopping cart.  Does not apply to orders placed with 1-Click where Bill Me Later is not the payment method

• Offer must be redeemed at the Amazon.com Web site, http://www.amazon.com, toward the purchase of products sold by Amazon.com. If Amazon.com is not the seller, this will be noted on the product detail page.

• Offer may not be used in conjunction with the purchase of products sold by or under the brands of third parties, including, but not limited to, Amazon digital downloads, Amazon Fresh, Amazon Gift Certificates, Subscribe and Save and Prime,Target.com, or any Apparel & Accessories merchants, or sold through third-party areas. Offer cannot be redeemed at Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.co.jp, or any other Web site operated by Amazon.com, its affiliates, or third-party merchants (including Web sites linked to from the http://www.amazon.com site, such as http://www.shutterfly.com). 

• Not applicable on BOB Trailers, select Sony, Automotive items or select DTV Converter Boxes

• Taxes, gift-wrap, and shipping and handling charges do not apply toward the minimum purchase amount. 

• Offer can only be applied to one order, shipped to one address. If you are ordering items to be shipped to more than one address, a separate order will be created for each address. The promotional offer will be applied to only one of the qualifying orders.

• Offer is not for resale and is not redeemable for cash.

• Offer cannot be applied to orders already placed with Amazon.com. 

• If you return items purchased using the offer, you will not receive a refund for the amount of the offer. 

• When you redeem an offer, Amazon.com can tell that you are part of a select group of customers who received and redeemed the offer.  For more information about data that Amazon.com collects from its customers, read Amazon.com’s privacy policy posted on the Amazon.com Web site.

• Offer made by Bill Me Later, Inc. Void where prohibited.

Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card by GMV
The price was below what my local University was charging by close to $[...] and this is compared to the used price. I chose ground delivery and I received my order ahead of schedule. I would definately buy from [...] again.

Fair Condition by Kathleen Mahaney
The reason I changed it to being a fair condition is the fact that two of the chapters the pages must have had an issue in the binding. There is a lot of cut off pages in Chapters 15 & 16. I will have to get a copy of those chapters from the instructor for my exam. Other than that, the book was in decent condition.

The shipping time was very prompt, and seller was prompt in responses.

Advertising Text Book by K. Cohoon
This text book is written better than most. The writing style kept my interest better and it uses interesting examples.

• Retailing Management
• Consumer Behavior (8th Edition)
• Consumer Behavior with DDB Life Style StudyTM Data Disk
• Consumer Behavior
• International Marketing (Mcgraw Hill/Irwin Series in Marketing)