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Tea & Etiquette: Taking Tea for Business and Pleasure (Capital Lifestyles) (Capital Lifestyles)

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        Tea & Etiquette: Taking Tea for Business and Pleasure (Capital Lifestyles) (Capital Lifestyles)Afternoon tea is one of the fastest-growing trends in America. Hotels, country inns, and tearooms are reviving this most relaxing repast. The customs and courtesies associated with serving tea are new to many Americans eager to use tea as an alternative to the business lunch or dinner, or as a special event. This book, written by one of America s foremost authorities on etiquette and protocol, is a fanciful, but correct, guide to the pleasures of tea at home and for business purposes. Etiquette is the tapestry woven throughout this delightful book which aims to inform and amuse the novice and the connoisseur. Step-by-step guidelines include the history and legends of tea, hosting an afternoon tea at home, brewing the perfect pot of tea and serving it with aplomb, going out to tea in tearooms, restaurants and hotels, a complete guide to being a great host or guest during this pleasant alternative to the business lunch or dinner.

• amazon.com Sales Rank: #72690 in Book
• ABIS_BOOK

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Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence.  Bill Me Later is provided by Bill Me Later, Inc. and its lender.
*Finance charges apply if paid over time.

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4.    At checkout, enter the promotional code and click the “Apply” button.  The savings will be deducted from your order total.

Avoid Common Mistakes:

• Make sure you have selected Bill Me Later as your payment method.  If you already have a saved payment method, you will need to change your payment method to Bill Me Later on the order review page or payment page.

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Promotion Terms and Conditions:

• Limited to one (1) per customer account.

• Offer valid only for purchases made between October 13, 2008 and December 31, 2008.

• Offer must be redeemed through the Amazon.com shopping cart.  Does not apply to orders placed with 1-Click where Bill Me Later is not the payment method

• Offer must be redeemed at the Amazon.com Web site, http://www.amazon.com, toward the purchase of products sold by Amazon.com. If Amazon.com is not the seller, this will be noted on the product detail page.

• Offer may not be used in conjunction with the purchase of products sold by or under the brands of third parties, including, but not limited to, Amazon digital downloads, Amazon Fresh, Amazon Gift Certificates, Subscribe and Save and Prime,Target.com, or any Apparel & Accessories merchants, or sold through third-party areas. Offer cannot be redeemed at Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.co.jp, or any other Web site operated by Amazon.com, its affiliates, or third-party merchants (including Web sites linked to from the http://www.amazon.com site, such as http://www.shutterfly.com). 

• Not applicable on BOB Trailers, select Sony, Automotive items or select DTV Converter Boxes

• Taxes, gift-wrap, and shipping and handling charges do not apply toward the minimum purchase amount. 

• Offer can only be applied to one order, shipped to one address. If you are ordering items to be shipped to more than one address, a separate order will be created for each address. The promotional offer will be applied to only one of the qualifying orders.

• Offer is not for resale and is not redeemable for cash.

• Offer cannot be applied to orders already placed with Amazon.com. 

• If you return items purchased using the offer, you will not receive a refund for the amount of the offer. 

• When you redeem an offer, Amazon.com can tell that you are part of a select group of customers who received and redeemed the offer.  For more information about data that Amazon.com collects from its customers, read Amazon.com’s privacy policy posted on the Amazon.com Web site.

• Offer made by Bill Me Later, Inc. Void where prohibited.

Taking Tea for Business and Pleasure by Pamela A. Bocek
This is a very informative and enjoyable book. A pleasure to read, it gets right to the point and does not waste time. I would recomend this book to anyone interested in Tea for Business and Pleasure!

Great For A Hostess by Honey A. Alman
I bought this book because I was never a tea drinker, but always felt left out as the popularity of now drinking tea started. I knew nothing about different types, how to serve it, what to serve with it, and just the simple things everyone knows. This book helped me with all of that and now I even like tea. After a few hours of reading, I know more about tea etiquette than anyone I know.

Finally a book with everything… by L. Cancino
I am starting a small catering business doing tea parties! This book is perfect! It has everything you always wanted to know about preparing, enjoying and serving tea. From the different types of tea from Cream Tea to High Tea and what to do with the tea bag after you’ve taken it out of your tea cup. I highly recommend this book to anyone wanting to serve and to enjoy a proper afternoon of tea. Thank you for being so thorough.

Good Reference on tea entertainment by
I find this book very useful and informative. The author presents the material in a concise and down to earth manner. The etiquette portion of this book contains do’s and do not’s that leaves no questions. The tone of the book is conversational just like the topic it explains. If you are thinking about having a tea party for the first time or attending to one, this book is a must read!

Tea and Etiquette by Johnson by L. M. Durkin
This is a wonderful little book. If you enjoy “all things tea” then this is the book for you. Easily read, with details about proper etiquette for every type of social and business situation. It truly would be a nicer world if people (including children) were more often taught these things. Mrs. Johnson intersperses the chapters with interesting personal stories and recipes. I highly recommend it.

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Similar Product

• Children’s Tea and Etiquette: Brewing Good Manners in Young Minds
• The London Ritz Book of Afternoon Tea
• The Book of Afternoon Tea (Book of…)
• Having Tea: Recipes & Table Settings
• The Little Book Of Etiquette (Miniature Editions)

The Complete Guide to Fund-Raising Management (2nd Edition)

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Tags: school books nonprofit

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        The Complete Guide to Fund-Raising Management (2nd Edition)The comprehensive and practical guide to successful fundraising-revised and updated

The Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need. Inside you will find:
* The five principles of fundraising
* Resource development strategies
* Information management techniques
* Tips on prospect identification and market research
* Guidelines for running major gift programs
* Sections on fundraising by mail, by telephone, and through special events
* Capital and endowment campaign key success factors

No matter what your fundraising goal is-whether you need a detailed tour of the entire fundraising process or just a little help here and there-The Complete Guide to Fundraising Management, Second Edition is for you.

• amazon.com Sales Rank: #262878 in Book
• ABIS_BOOK

Special Offer Promotion
Save $10.00 when you spend $50.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout.
Special Limited Time Offer from Bill Me Later! 
Enter promo code BMLSAVES at checkout to get $10 off your $50 Amazon.com purchase when you pay using Bill Me Later.

Bill Me Later is the quick and easy way to shop without your credit card.  Using Bill Me Later is easy as 1-2-3…

1.    Add items to your shopping cart.
2.    Select Bill Me Later at checkout.
3.    Answer 2 quick questions & accept the terms.

It’s that easy!  You’ll receive a bill in the mail after you’re approved.  Pay in full or over time* - the choice is yours.

Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence.  Bill Me Later is provided by Bill Me Later, Inc. and its lender.
*Finance charges apply if paid over time.

To receive the Bill Me Later® $10 off $50 discount:
1.    Write down promo code BMLSAVES.
2.    Add $50 worth of products sold direct from Amazon.com to your shopping cart. 
3.    Select Bill Me Later as your payment method. If you have 1-Click turned on, go through standard checkout (do not click the 1-Click button). 
4.    At checkout, enter the promotional code and click the “Apply” button.  The savings will be deducted from your order total.

Avoid Common Mistakes:

• Make sure you have selected Bill Me Later as your payment method.  If you already have a saved payment method, you will need to change your payment method to Bill Me Later on the order review page or payment page.

• Make sure you have entered the correct promo code, BMLSAVES.

• Make sure you have added at least $50 worth of items sold by Amazon.com to your cart. This offer is not valid for items sold by third parties on Amazon.com 

Promotion Terms and Conditions:

• Limited to one (1) per customer account.

• Offer valid only for purchases made between October 13, 2008 and December 31, 2008.

• Offer must be redeemed through the Amazon.com shopping cart.  Does not apply to orders placed with 1-Click where Bill Me Later is not the payment method

• Offer must be redeemed at the Amazon.com Web site, http://www.amazon.com, toward the purchase of products sold by Amazon.com. If Amazon.com is not the seller, this will be noted on the product detail page.

• Offer may not be used in conjunction with the purchase of products sold by or under the brands of third parties, including, but not limited to, Amazon digital downloads, Amazon Fresh, Amazon Gift Certificates, Subscribe and Save and Prime,Target.com, or any Apparel & Accessories merchants, or sold through third-party areas. Offer cannot be redeemed at Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.co.jp, or any other Web site operated by Amazon.com, its affiliates, or third-party merchants (including Web sites linked to from the http://www.amazon.com site, such as http://www.shutterfly.com). 

• Not applicable on BOB Trailers, select Sony, Automotive items or select DTV Converter Boxes

• Taxes, gift-wrap, and shipping and handling charges do not apply toward the minimum purchase amount. 

• Offer can only be applied to one order, shipped to one address. If you are ordering items to be shipped to more than one address, a separate order will be created for each address. The promotional offer will be applied to only one of the qualifying orders.

• Offer is not for resale and is not redeemable for cash.

• Offer cannot be applied to orders already placed with Amazon.com. 

• If you return items purchased using the offer, you will not receive a refund for the amount of the offer. 

• When you redeem an offer, Amazon.com can tell that you are part of a select group of customers who received and redeemed the offer.  For more information about data that Amazon.com collects from its customers, read Amazon.com’s privacy policy posted on the Amazon.com Web site.

• Offer made by Bill Me Later, Inc. Void where prohibited.

Although I had some criticism of this book, this is one of those nonprofit fundraising books EVERY fundraiser should have. by Jeff Lippincott

I loved this book. It covers so much about nonprofit fundraising in such detail that I’m so glad I came across it a few years back when I was learning about the subject. I was working as an associate capital campaign consultant and found it kind of hard to find fundraising books that covered much of anything about capital campaigns. Then I found this book.

Most of the hardcover books I buy and read I don’t bother to make notations using a pencil. I used this book so much to learn the basics of nonprofit fundraising that I broke tradition and used a pencil on it quite extensively. As a result, I have a few recommendations as to how the next edition could be improved. First, and foremost, I think the chapters should be reordered as follows:

PART 1. Fundraising Basics
1. (1.) The five major fundraising principles
2. (2.) Your organization and the nonprofit world
3. (3.) Managing the resource development function
4. (5.) Managing information
5. (15.) Human resources
6. (6A.) Prospect ID, research, and segmentation
7. (9.) Direct and select mail fundraising
8. (10.) Telephone solicitations
9. (7.) Nurturing relationships
Part II. Major Gift Fundraising
10. (4.) The Case for Support and fundraising materials
11. (6B.) Prospect ID, research, and segmentation
12. (8.) Major gift programs
13. (13.) Planned giving
14. (14.) Capital and endowment campaigns
Part III. Add-on ways to generate funds
15. (11.) Special event fundraisers
16. (12.) Grantsmanship
Part IV. An appendix
17. (16.) Evaluation

The numbers above in parenthesis are the actual chapter numbers. I would have liked the book much more if Chapter 6 had been split into two chapters. As far as I know, prospect identification differs significantly when working an annual campaign and soliciting funds using direct mail and the telephone. This topic could and should have had its own chapter. There is also the prospect identification, research and segmentation I am initimately used to that relates to major gift solicitation and capital campaigns. That topic should have had its own chapter (maybe even two chapters?).

I would have liked the book better if the content at pages 247 and 248 were reworked. I would reword the text as follows:

“Resource development professionals who have had years of capital and endowment campaign experience have come to recognize FIVE fundamental prerequisites indicating institutional readiness:

1. Does the nonprofit have a sound Case for Support?
2. Is there a good database of donor prospects with many high in CCCC, i.e., capacity, capability, connection, & commitment?
3. Are there sufficient volunteers who can provide strong leadership?
4. Is now a good time to initiate a campaign considering the current obligations of the nonprofit, the attitude and composition of its Board, and fundraising activities in the community from other nonprofits that share this nonprofit’s constituents?
5. Can the nonprofit pay for and orchestrate the campaign effort?”

I would have liked to see some coverage of the Internet, Web sites, and email. There didn’t have to be lots of this subject - just enough so the reader would know these topics are important to the fundraisers.

I loved the last chapter of the book. I thought it did a wonderful job of providing the reader with a checklist to effectively evalutate a fundraising department at a nonprofit. 5 stars!

Good book by Russell A. Smith
I teach a class in fundraising and I use this book as my text. Great book, good examples. It’s a comprehensive introduction to development for non-profits.

Thorough, well-researched by www.eFundraise.org
Weinstein does a good job representing the many facets of fundraising development today. The CD-ROM is a helpful addition. Highly recommended.

I’m Excited About This Guide to Fundraising Management by M. C. Saggio
Even though I have not been able to read the Guide in full or use the CD Rom, all the special topics I have checked out thus far have been highly informative. I especially like the detailed charts and exhibits which provide an “at-a-glance” guide.

Having been a management consultant for 15 years, although not in the Arts Funding Area where I now toil as a volunteer, I have a good eye for serious data. And, having read several other books on the subject of nonprofit organizations, I can honestly say this book by Stanley Weinstein provides the kind of nuts and bolts data that is essential to fundraising.

Finally, since I had to pay for this Guide out of pocket, I can honestly say that I feel I got my money’s worth even at this early stage of the fundraising process. It’s a winner.

Please give me an opportunity in the future to provide another review…after our fledgling group…The Westlake Arts Center in Westlake, OH…implements some of the suggestions.

Excellent overview for novice fundraisers by J. E Hoffman
I’m new to the fundraising/development field. I found this book very readable and informative. The subject is presented in a style that is intelligent and no-nonsense, unlike a lot of the “XXX for Dummies” and “Idiots Guide to XXX” series.

There is a nice little CD-ROM in the back with sample Word doc files on it. I wish there had been a few Excel spreadsheets too. I come from a sales background and found some of the advice for what to say to potential donors to be a bit ham-handed.

But, overall a great intro to fundraising with a lot of good advice that nonprofits should follow.

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Similar Product

• Effective Fundraising for Nonprofits: Real-World Strategies That Work
• Hank Rosso’s Achieving Excellence in Fund Raising (Jossey Bass Nonprofit & Public Management Series)
• The Fundraising Planner: A Working Model for Raising the Dollars You Need (Jossey-Bass Nonprofit and Public Management Series.)
• Fundraising for Social Change (Kim Klein’s Chardon Press)
• How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series)

Advertising Methods FREE TIPS.

by Films4You (Category: Howto & Style)

http://www.acomputerportal.com/advertising_methods/index.htmlAdvertising Methods.
How to advertise online and offline.
Methods of internet advertising and promotion.
Here are some advertising methods that you may have considered to promote websites.Covers on-line and off-line advertising methods.
The advantages and disadvantages of advertising methods and recommended ways to advertise.

The Big Red Fez: How To Make Any Web Site Better

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Tags: evaluation webdesign usability business web site design experience design seth godin website design internet marketing web development godin marketing

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        The Big Red Fez: How To Make Any Web Site BetterYOUR WEB SITE IS COSTING YOU MONEY. IT’S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.

According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn’t easy to see and easy to get, your visitor is gone with a quick click on the “Back” button.

In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he’s at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.

• amazon.com Sales Rank: #28352 in Book
• ABIS_BOOK

Special Offer Promotion
Save $10.00 when you spend $50.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout.
Special Limited Time Offer from Bill Me Later! 
Enter promo code BMLSAVES at checkout to get $10 off your $50 Amazon.com purchase when you pay using Bill Me Later.

Bill Me Later is the quick and easy way to shop without your credit card.  Using Bill Me Later is easy as 1-2-3…

1.    Add items to your shopping cart.
2.    Select Bill Me Later at checkout.
3.    Answer 2 quick questions & accept the terms.

It’s that easy!  You’ll receive a bill in the mail after you’re approved.  Pay in full or over time* - the choice is yours.

Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence.  Bill Me Later is provided by Bill Me Later, Inc. and its lender.
*Finance charges apply if paid over time.

To receive the Bill Me Later® $10 off $50 discount:
1.    Write down promo code BMLSAVES.
2.    Add $50 worth of products sold direct from Amazon.com to your shopping cart. 
3.    Select Bill Me Later as your payment method. If you have 1-Click turned on, go through standard checkout (do not click the 1-Click button). 
4.    At checkout, enter the promotional code and click the “Apply” button.  The savings will be deducted from your order total.

Avoid Common Mistakes:

• Make sure you have selected Bill Me Later as your payment method.  If you already have a saved payment method, you will need to change your payment method to Bill Me Later on the order review page or payment page.

• Make sure you have entered the correct promo code, BMLSAVES.

• Make sure you have added at least $50 worth of items sold by Amazon.com to your cart. This offer is not valid for items sold by third parties on Amazon.com 

Promotion Terms and Conditions:

• Limited to one (1) per customer account.

• Offer valid only for purchases made between October 13, 2008 and December 31, 2008.

• Offer must be redeemed through the Amazon.com shopping cart.  Does not apply to orders placed with 1-Click where Bill Me Later is not the payment method

• Offer must be redeemed at the Amazon.com Web site, http://www.amazon.com, toward the purchase of products sold by Amazon.com. If Amazon.com is not the seller, this will be noted on the product detail page.

• Offer may not be used in conjunction with the purchase of products sold by or under the brands of third parties, including, but not limited to, Amazon digital downloads, Amazon Fresh, Amazon Gift Certificates, Subscribe and Save and Prime,Target.com, or any Apparel & Accessories merchants, or sold through third-party areas. Offer cannot be redeemed at Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.co.jp, or any other Web site operated by Amazon.com, its affiliates, or third-party merchants (including Web sites linked to from the http://www.amazon.com site, such as http://www.shutterfly.com). 

• Not applicable on BOB Trailers, select Sony, Automotive items or select DTV Converter Boxes

• Taxes, gift-wrap, and shipping and handling charges do not apply toward the minimum purchase amount. 

• Offer can only be applied to one order, shipped to one address. If you are ordering items to be shipped to more than one address, a separate order will be created for each address. The promotional offer will be applied to only one of the qualifying orders.

• Offer is not for resale and is not redeemable for cash.

• Offer cannot be applied to orders already placed with Amazon.com. 

• If you return items purchased using the offer, you will not receive a refund for the amount of the offer. 

• When you redeem an offer, Amazon.com can tell that you are part of a select group of customers who received and redeemed the offer.  For more information about data that Amazon.com collects from its customers, read Amazon.com’s privacy policy posted on the Amazon.com Web site.

• Offer made by Bill Me Later, Inc. Void where prohibited.

Timeless “oldie” by Ruben
Books on websites are usually old before they come out.

Not this one.

Seth has recorded the timeless thinking behind websites. The thinking that will never change and will help you create brilliant stuff.

No other book does this, not this way, not this sharp, short and bold.

It’s a short book, but longer isn’t needed. You get it at the first pages. The rest is to drill in into your system.

Brilliant book. Brilliant author by the way (check out his video’s that roam around on the web and you’ll know this book is great).

A “Keep-It-Simple-Stupid” Approach to Web Usability by A. Rotolo
Godin does it again. This time, throwing his big red fez into the realm of web usability. He follows the simple formula of showing us page after page of webpage examples. After a bit of this healthy bombardment, we see clearly that so much can be streamlined. For professionals, he makes us aware of the nuisances we create for our users with our clunky, unfocused pages. A good companion to the book, “Don’t Make Me Think”. Highly Recommended even at this late date of 2007.

Is your web site turning away customers? FInd out! by Eric B. Henning
This is a book for business owners, decision makers, people who hire Web designers, Web designers and people who think they’re Web designers. The Web is full of sites that are beautifully coded, full of glorious graphics, very flash-y, and are impossible to use. Find out if your Web site is scaring away customers, supporters, donors and others you want to attract. Seth Godin, former marketing director at Yahoo.com, tells you in plain English how to avoid the most common - and some not-so-common - Web design mistakes and build Web sites that work for you and your customers. Read this book today!

Insightful, Witty and Ahead of its Time! by Dean Mercado
Unfortunately I didn’t see this book when it first came out… it may have possibly saved me thousands of dollars in misspent Internet Marketing. Regardless, this book is still very relevant today in so many ways. It must be because as a marketing coach and consultant specializing in Internet Marketing, I still see far too many Web site owners making many of the same mistakes pointed out in this short yet power-packed book today… some 7 years after this book was written! This is a must read for anyone who either currently owns, or is considering owning a Web site to market their business.

Bad, bad Epson! by JmJ
It took me about 20 minutes to read this very small book. It points out several examples of bad web pages and bad user experiences - repeatedly with Epson, and all pretty much common knowledge. Most of the problems discussed are huge glaring problems, not the subtle ideas that make a good site great. Part of the problem with this book is that it’s age is showing. I don’t recall seeing a single css based site. They look like primitive HTML. I think that now people have grown beyond most of the problems he discusses. The book wasn’t expensive, didn’t take much time to read, and I probably did get something out of it, although at the moment I’m not sure what. I forgive this author because of his other work, which I’ve found, for the most part, to be excellent.

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charlie and the chocolate factory

more of Hot Rod Homepage’s photos

YOU COULD HAVE WON THIS FREE STUFF!

by quintessentquirk (Category: Entertainment)

This is a summary of the 3 free promotions offered by www.Tenerife-Training.net in 2007.
If anything, this free online marketing campaign was a completely dismal failure.http://tenerife-training.net/Tenerife-News-Cycling-Blog/category/free-promotions/With the first promotion, only one person entered.
Two people entered promotion number 2.
NOBODY ENTERED THE THIRD PROMOTION DESPITE AN ULTRA-COOL FIRST PRIZE!!!So I thought: “what better way to milk the promotion further by promoting it on youtube?”.
The only significant thing it cost me was the time to put it all together.Better luck next year (check the link above), and happy cycling from me.

[DJMAX CLAZZIQUAI EDITION] Promotion Movie

by sudocho (Category: Entertainment)

You can see me in Dark Envy Night BGA(1:55)

Advertising Photography: A Straightforward Guide to a Complex Industry

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Tags: lou lesko advertising photography photo shoots selling photography photography bidding photography advertising photography book strobist

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        Advertising Photography: A Straightforward Guide to a Complex IndustryIf you are an aspiring or professional photographer looking to break into advertising, “Advertising Photography: A Straightforward Guide to a Complex Industry” will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You’ll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you’ll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences—good and bad—of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants

• amazon.com Sales Rank: #215166 in Book
• ABIS_BOOK

Special Offer Promotion
Save $10.00 when you spend $50.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout.
Special Limited Time Offer from Bill Me Later! 
Enter promo code BMLSAVES at checkout to get $10 off your $50 Amazon.com purchase when you pay using Bill Me Later.

Bill Me Later is the quick and easy way to shop without your credit card.  Using Bill Me Later is easy as 1-2-3…

1.    Add items to your shopping cart.
2.    Select Bill Me Later at checkout.
3.    Answer 2 quick questions & accept the terms.

It’s that easy!  You’ll receive a bill in the mail after you’re approved.  Pay in full or over time* - the choice is yours.

Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence.  Bill Me Later is provided by Bill Me Later, Inc. and its lender.
*Finance charges apply if paid over time.

To receive the Bill Me Later® $10 off $50 discount:
1.    Write down promo code BMLSAVES.
2.    Add $50 worth of products sold direct from Amazon.com to your shopping cart. 
3.    Select Bill Me Later as your payment method. If you have 1-Click turned on, go through standard checkout (do not click the 1-Click button). 
4.    At checkout, enter the promotional code and click the “Apply” button.  The savings will be deducted from your order total.

Avoid Common Mistakes:

• Make sure you have selected Bill Me Later as your payment method.  If you already have a saved payment method, you will need to change your payment method to Bill Me Later on the order review page or payment page.

• Make sure you have entered the correct promo code, BMLSAVES.

• Make sure you have added at least $50 worth of items sold by Amazon.com to your cart. This offer is not valid for items sold by third parties on Amazon.com 

Promotion Terms and Conditions:

• Limited to one (1) per customer account.

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Life Lessons by Alex McKnight
I bought the book. Two, by accident. Started to read it and thought “I know someone who could use this” (besides myself). I loaned the extra copy to a fellow photographer that does a “commercial photo” class at the institution at which I teach “fashion” (subtitled “forget the crap the other teachers taught and have fun).
Anyway, he liked it so much, he is asking that it become the text book for his class! Truly, although I probably wasn’t ready for it, I wish this book had been there when I had graduated from College/Assisting…

Tellin it like it is! by H. Stanton
Lesko relays equal parts insight, humor and experience into what might otherwise be a droll subject. Surprisingly, I found myself glued to the pages and I before I knew it I had learned something too! A great read.

A Must Read by D. Cooper
I stumbled onto Lou’s book by accident, and was very pleased with what I found inside. His honesty and writing style make this book a definite read for photographers considering the commercial world of advertising. His in-depth review of image rights usage, terms and conditions, and details on preparing a bid are all invaluable. Highly recommended.

Good read by Thomas C. Brooks
Not only does Lou walk you through the intricacies of doing business as a commercial photographer, he offers basic insights and meaningful advice any photographer can use. Further, his style of writing makes this a fun and interesting read. A definate thumbs up.

good book by George Auge
excellent real world knowledge, with a friendly, real world voice. A photographer who knows the business, and is firm in his knowledge- like he should be. Highly recommended.

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The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires

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Tags: stevens and tate a part of deremiah cpe talking library for marketers masters of advertising deremiah book club sales marketing

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        The Wizard of Ads: Turning Words into Magic and Dreamers into MillionairesForget Madison Avenue! Learn the unvarnished truth about what works, what doesn’t and why from the most fascinating storyteller since Paul Harvey.

• amazon.com Sales Rank: #55740 in Book
• ABIS_BOOK

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A Fun Read for Anyone - Guaranteed! by M. Rivera
A fun book full of stories and thoughtful views. The first section is more advertising related… but still interesting. The rest of the book is a wonderful read and VERY entertaining. 1-2 page chapters are great for people like me who can’t pay attention very long. Read one a day. Read a few at a time. It’s great! Highly recommended.

Great Read by Skerk
This book is great for anyone! A lot of the concepts apply specifically to advertising, but there are great lessons for managers of other industries as well. It’s a fast read and a good addition to any collection.

Extremely eye opening book for the marketing proffesional. by Zachary C. Taylor
This book was required for work however I am very glad I was supposed to read it. I work for a local radio station and I had an extensive training program in marketing. This book was not a typical textbook for the Ad writing executive; it was eye-opening, provocative, and inspirational.

I highly recommend this book for anyone looking to make it in radio advertising!

Does Roy H. Williams ( (( Really know )) ) what he’s talking about? by Deremiah, *CPE/Customer Passionate Executive

Prior to reading this first of three books I wondered does Roy H. Williams really know what he’s talking about? (I guess when you become a Read-o-holic and you’ve read more than a few thousand books you began to wonder is this all a game? A game of money for books or what.)

My second thought was has this man compiled some great stories illustrating some pre-used concepts on Marketing? You know something I’ve heard before. (Because if you’re like me you don’t need to buy another book that would have been better to convert into firewood or toilet paper).

My third thought was…So what is this magic that Roy means by “The Wizard Of Ads”? It’s really quite easy for you to get into the mindset that you’ve been attracted by another great title worth $16.95 but where’s the book?

Well The Wizard of Ads really is quite refreshing even after five years it hasn’t lost it’s Useful life (depreciated in value) or it’s Shelf life by growing stale. I bought this book on January 9, 2002 and it’s still helping me convert my thought life over into an amazing master of Marketing.

I’m not going to tell you about the book as much as I am going to tell you why I feel it works for me and if you’re lucky and you like what I share it just may be a good book for you to get too. You see Roy H. Williams really has done something fresh.

This book is filled with 100 concepts that every good ad-woman or ad-man should know. And if you’re really not into Advertising or Marketing concepts maybe you’ll find it in you to tell your mind to “Shut UP!” for a moment so you can see how easily these concepts apply to Selling, Customer Service, Management or becoming a dangerously articulate entreprenuer business person like Roy.

The first of 100 illustrations or stories opens with an interesting conversational tone that pulls you into the dialogue and from there you really never quite feel like Roys talking to anyone but you. That’s what grasped my attention.

Next although this book is paper back it is well constructed. Words printed on egg shell white paper and wonderful nostalgic imagery from the past but don’t let that fool you. (The stories are quite universal and can be used in various industries). He talks about Mouse Traps, Sharks and Pigs, Nine Secret Words and a Peep behind the curtain (from the Wizard of Oz).

These unusual titles run from the beginning to the end of the book and every story is full of zeal and freshness you can use in your concepts. He helps you formulate a Marketing mindset, an approach and a wise way to tap into your audiences attention without being corny, trite or confusing.

I’ve waited till now to right this review as it has taken me years to test these ideas again and again. What’s nice is they all are effective and cheaper than hiring Roy yourself. But a man with ideas like this is worth hiring. Get the book…It works! And yes Roy H. Williams really knows what he’s talking about.

Is there anything I can do for you?

Your Servant,

Deremiah, *CPE

The Uncreative Need Not Read by Kenneth Anderson
I agree, the first two-thirds of the book are great, the last third is a little slow. You will find the first third contains the tools to make copywrite magic. The middle third is about “don’t blame the advertising guy for customers not coming back because your an inept fool in a business”. The last third is about courage to follow your dream.

I have read other marketing books about how to get to the target audience, but none of them discussed the nuts and bolts of what good copy looks like or how to make advertisements that sell. Roy is thought provoking and has great insights. Creativity must be supplied, but the tools of using that creativity are in the book.

Each page is an example of a good advertisement. You become hooked, you become engaged, and you are rewarded by the time you reach the end of the page.

If you are trying to learn how to become a marketer this book also isn’t for you, yet. This book works best with someone who already has a foundation in marketing but looking for information on advertising.

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The Fall of Advertising and the Rise of PR

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Tags: bs joelonsoftware fogcreeksoftwaremanagementtrainingprogram deremiah deremiah book club joe guse public relations

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        The Fall of Advertising and the Rise of PRIn The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid arguments championing the latter over the former for modern-day brand building. Such a stance is hardly new for these two, who have jointly, individually, and with others written eight previous books on related topics since Al penned The Positioning Era Cometh for Advertising Age some three decades ago. What’s fresh this time is the dissection of contemporary corporate hits–like Starbucks, Botox, eBay, and even Harry Potter–that have eschewed traditional advertising and nevertheless soared to the top through the savvy use of public relations. The authors spend the first part of the book discussing how advertising lost credibility among consumers as it became more of a creative art than a sales tool, and the second part showing how PR subsequently supplanted it in effectiveness. Using the above examples and others, they explain how such practices can work in various situations (building a new brand, rebuilding an old one, dealing with line extensions, etc.), as well as ways advertising can still be usefully employed (primarily to maintain a brand and “keep it on course”). The result is both provocative and practical. –Howard Rothman

        The Fall of Advertising and the Rise of PRIn The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid arguments championing the latter over the former for modern-day brand building. Such a stance is hardly new for these two, who have jointly, individually, and with others written eight previous books on related topics since Al penned The Positioning Era Cometh for Advertising Age some three decades ago. What’s fresh this time is the dissection of contemporary corporate hits–like Starbucks, Botox, eBay, and even Harry Potter–that have eschewed traditional advertising and nevertheless soared to the top through the savvy use of public relations. The authors spend the first part of the book discussing how advertising lost credibility among consumers as it became more of a creative art than a sales tool, and the second part showing how PR subsequently supplanted it in effectiveness. Using the above examples and others, they explain how such practices can work in various situations (building a new brand, rebuilding an old one, dealing with line extensions, etc.), as well as ways advertising can still be usefully employed (primarily to maintain a brand and “keep it on course”). The result is both provocative and practical. –Howard Rothman

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

Today’s major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.

Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers — all the while demonstrating why

• advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility;
• the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR;
• advertising should only be used to maintain brands once they have been established through publicity.

Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

• amazon.com Sales Rank: #31061 in Book
• ABIS_BOOK

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Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence.  Bill Me Later is provided by Bill Me Later, Inc. and its lender.
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• Offer valid only for purchases made between October 13, 2008 and December 31, 2008.

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• Not applicable on BOB Trailers, select Sony, Automotive items or select DTV Converter Boxes

• Taxes, gift-wrap, and shipping and handling charges do not apply toward the minimum purchase amount. 

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Interesting, but left me wanting more by D. Ogawa
The Fall of Advertising and the Rise of PR sets out to prove that advertising doesn’t make a brand, publicity does. Though I enjoyed reading the stories (at least 200 brands and companies are mentioned) and found some of the ideas insightful, the lack of concrete ideas for using PR effectively and the absence of cited sources left me wanting more. I also felt that some of the generalizations about advertising were misleading, and the arguments sometimes lacked consistency and depth.

For example, on page 39 the Energizer bunny campaign is cited as an advertising failure because it didn’t pass the “sales test” and currently has 29% of the US market behind Duracell’s 39% market share. So is Duracell’s 39% market share a result of good publicity? How did Duracell’s “Copper Top” advertising campaign impact their sales? You won’t find the answers here.

Additionally, if the “sales test” and large market share are indicators of successful brand building, I’m not sure how they can claim on page 99 that the Linux OS is “one of the best examples of how publicity can build a brand.” Sure, Linux has good exposure in the media, but how big is the market share?

If you are interested in learning how to use PR as part of a brand-building strategy, I suggest looking elsewhere. If you enjoy books by Al Reis and you want to read about some interesting stories about brands, you won’t be disappointed!

The ultimate resposibility of advertising IS PR by Daniel Ferguson
In the surmountable aspect of Public Relation, no other device is poorly used, yet has the potential for greatness than Advertising. Advertising is, in all points of fairness, an extenstion of Public Relation… a broad yet clear message of what the company is, what the company sells, and what the company can offer you.

For these schmucks to ever think that advertising is not an extension of PR, or to think that it is not useful and “dead”, shows how much they actually know about the business of Marketing. Advertising is a model vehicle for brand recognition, brand strength, and brand longetivity.

Any “advice” in this book is ultimately a reflection of their own personal greed… of course they want you to think advertising is dead and that PR is king.. because they are in the PR business.

Do not buy this book… it will be a waste of your valuable time, and it will ultimately doom you to failure.

Makes one point over and over, but it’s a good point by Jonathan Groner
Al and Laura Ries, iconoclasts of the advertising industry, really have only one point here — advertising is inherently not credible because it emanates from the source of the product or service, while “PR,” their term for placements in the media, is inherently credible because it comes from a disinterested third party. As a public relations practitioner, I think their point is a generally valid one, and I find it truly astonishing that businesses spent 58 times as much on advertising than on PR in a recent year. It’s also interesting to note that many successful brands (Starbucks is the best example) were built by editorial buzz, not by advertising.

This book is, however, incredibly repetitious and about a third of it could have been axed without leaving out any important points. Also, the authors show little economic sophistication. As other reviewers have pointed out, it’s very unlikely that the dot-com collapse a few years ago can be traced to the fact that the dot-com companies used advertising rather than PR. A company without a viable product or service and without a valid business plan would not have made it regardless of the marketing strategy.

The authors say that as time goes by, prices for products and services “usually decline” — and give computers, telephone service, digital cameras, and other electronics as their examples. These declines occurred for specific reasons (tremendous technological advances, the injection of new competition), and hardly prove any such rule of long-term price declines. What about college education, health care, coffee at Starbucks? These may also be special cases, but there’s no general rule of increase or decline. The authors also say that “prices (adjusted for inflation) tend to fall.” Since inflation is, precisely, the change in the prevailing level of prices, this statement is meaningless.

Still, the authors’ overarching insight into the value of the media is worth a great deal. I have been able to apply it directly to my work, and that’s more than I can say for some business books.

insight into using public relations by Todd M.
The Ries’s really knock ad agencies and advertising in general to make their point… one also gets a sense that they aren’t happy that some clients did not listen to them.

Definitely a worthwhile read for any one interested in marketing!

The role of PR vs advertising by Andrew Everett
The Fall of Advertising and The Rise of PR is a well-argued case on the role of PR versus the role of advertising in brand marketing. The thesis is that PR is needed to launch a brand and establish its identity; advertising is for maintaining an existing brand’s position. The reason is that advertising has no credibility, so it can only remind people of what they already believe.

Huge sums of money are spent on advertising campaigns with a poor track record of return on investment. The authors cite multiple examples in which award-winning advertising campaigns led to declining sales and market share. And therein lies their point. Advertising agencies are more focused on winning awards for their creativity, rather than helping their clients sell product. The ads lose function and become art.

Another theme repeated in this book is the authors’ disdain for brand extension. This rings familiar from The 22 Immutable Laws of Marketing, a book Al Ries coauthored with Jack Trout. Line extension dilutes the meaning of the original brand. A new brand is a PR opportunity.

I don’t agree with everything in the book. I think Pets.com failed because it was a dumb business model, not simply because the brand was launched with advertising rather than PR. Also, the authors claim that IBM was unsuccessful in the PC business because they didn’t create a new brand name for it. I think there were many other factors. Nevertheless, I found the book engaging and insightful.

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